Living the Good (Wireless) Life

Smith, Brad
July 2005
Wireless Week;7/1/2005, Vol. 11 Issue 14, p30
Trade Publication
Profiles Peter Adderton, founder of several youth-oriented businesses and CEO of mobile virtual network operator (MVNO) Amp'd Mobile. Operation of the MVNO; Career highlights of Adderton in the wireless communication industry; Marketing strategy employed by the CEO.


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