TITLE

Living the Good (Wireless) Life

AUTHOR(S)
Smith, Brad
PUB. DATE
July 2005
SOURCE
Wireless Week;7/1/2005, Vol. 11 Issue 14, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Peter Adderton, founder of several youth-oriented businesses and CEO of mobile virtual network operator (MVNO) Amp'd Mobile. Operation of the MVNO; Career highlights of Adderton in the wireless communication industry; Marketing strategy employed by the CEO.
ACCESSION #
17510452

 

Related Articles

  • DIGITAL DEALMAKER. Whitney, Daisy // Television Week;5/29/2006, Vol. 25 Issue 22, p15 

    The article features Peter Adderton, founder and CEO of Amp'd Mobile, a mobile voice and video service provider. One of the company's goals is to increase its cellular telephone video subscribers with the launch of third-generation mobile telephones. The executive plans to offer services that...

  • Amp'd milestone: 100,000 subs. Hill, Kelly // RCR Wireless News;1/15/2007, Vol. 26 Issue 2, p11 

    The article reports that Amp'd Mobile Inc. continues to tout its success in the mobile virtual network operator (MVNO) space, gaining more than 70,000 customers in the fourth quarter to end 2006 with more than 100,000 customers. The company is one of the few MVNO to release details of its...

  • AGENCY TALKING TECH. Garrett, Diane; Graser, Marc // Daily Variety;5/21/2008, Vol. 299 Issue 33, p3 

    The article reports on the development of Agency 3.0, a digital media company, through a joint venture between William Morris Agency (WM) Inc. and Amp'd Mobile Inc. founder Peter Adderton, in the U.S. It states that the company will specialize in brand development and content creation as well as...

  • Amp'd Mobile Puts Content First. Brown, Karen // Multichannel News;1/16/2006, Vol. 27 Issue 3, p14 

    This article features Amp'd Mobile, the first cellular service to make content rather than communications its central calling, offering a slew of TV, music and games. The company is part of a new cellular breed called mobile virtual network operators. It is also said to be the first to...

  • DEATH OF AN MVNO. Hill, Kelly // RCR Wireless News;8/6/2007, Vol. 26 Issue 29, p3 

    The article reports on the bankruptcy filed by Amp'd Mobile Inc. The company filed for bankruptcy because of being unable to generate sufficient funds to carry it through reorganization. It joins Mobile ESPN in the failed mobile virtual network operators and its clients were stuck with the need...

  • MOBILE MELTDOWN. Rosenthal, John // Fast Company;Sep2007, Issue 118, p49 

    This article profiles the wireless startup company Amp'd Mobile, from ambitious and seemingly assured beginnings to a$360 million bankruptcy in June, 2007. Amp'd was targeted to multicultural youth with a combination of phone and entertainment features, much of it original content, designed to...

  • 2007: The Ultimate Change Agent. Wickham, Rhonda // Wireless Week;12/15/2007, Vol. 13 Issue 21, p4 

    The article summarizes the events in 2007 related to the wireless industry. It discusses the increase in subscriptions for wireless service providers including global mobile network operator Vodafone which has added approximately 35 million subscribers since 2006. Developments in the operations...

  • I Want My MVNO! Brown, Erika // Forbes Asia;11/28/2005, Vol. 1 Issue 8, p62 

    The article focuses on the emerging business called the mobile virtual network operator (MVNO). An MVNO purchases wholesale minutes from a wireless carrier, customizes its services, content and devices and repackages them for sale to niche markets. Several MVNOs in the U.S. market includes...

  • Wireless industry adjusting to new challenges. Hill, Kelly // RCR Wireless News;5/1/2006, Vol. 25 Issue 18, p16 

    This article looks at the challenges facing the U.S. wireless industry as of May 2006. The trends concerning mobile virtual network operators are described. The changes in the prices of handsets offered by Mobile ESPN and Amp'd Mobile Inc. are disclosed. The distinct segments of the wireless...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics