TITLE

"American Idol" Still A Hit for Cingular

AUTHOR(S)
Marek, Sue
PUB. DATE
July 2005
SOURCE
Wireless Week;7/1/2005, Vol. 11 Issue 14, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the significance of the reality television program "American Idol" to the text messaging business of Cingular in the U.S. Indications of the success of the program; Incentives provided by telecommunication operators to mobile subscribers through the text messaging campaign; Factors that can be attributed to the success of such campaign.
ACCESSION #
17510403

 

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