TITLE

Making Business Big Business

AUTHOR(S)
Grebb, Michael
PUB. DATE
June 2005
SOURCE
Multichannel News;6/27/2005, Vol. 26 Issue 26, p55
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the efforts of cable television industry executives to expand their commercial services market. Increase in the estimated commercial-services revenue of the industry in 2004; Views of Joe Brickweg, director of network services at the Marshfield Clinic in Wisconsin, on the increased responsibility of the industry; Details of the third annual Commercial Services Forum of the Cable & Telecommunications Association for Marketing in May 2005. INSETS: EXPLOITING THE WIRELESS OPTION;SCREAM, FIGHT, WIN!.
ACCESSION #
17510278

 

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