USA Gets Character-Driven

Reynolds, Mike
June 2005
Multichannel News;6/27/2005, Vol. 26 Issue 26, p32
Reports on the branding campaign of general-entertainment television network USA Network held in New York on June 20, 2005. Role of actor Tony Shalhoub in the campaign; Information on the logo of the network; Characters to be featured in the network.


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