TITLE

Queer Eye for the Marketing Guy

AUTHOR(S)
Haley, Kathy
PUB. DATE
June 2005
SOURCE
Multichannel News;6/27/2005, Vol. 26 Issue 26, p29
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of the cable television industry to attract gay and lesbian consumers. Characteristics of the LGBT community which gay publications have been tracking since 1982; Views of Howard Buford, founder and CEO of advertising agency Prime Access, on the loyalty of the gay community to advertisers; Role of the Logo television channel in the history of gay marketing.
ACCESSION #
17510093

 

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