TITLE

Lifetime Drives Girls to 'Beach'

AUTHOR(S)
Reynolds, Mike
PUB. DATE
June 2005
SOURCE
Multichannel News;6/27/2005, Vol. 26 Issue 26, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of television network Lifetime Television to promote its television series "Beach Girls" to be aired in August 2005. Overview of the story of the series; U.S. states in which promoters will be stationed; Views of senior vice president of marketing and advertising promotion Tom Hanft on the importance of the promotions to viewership.
ACCESSION #
17510001

 

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