Dividing to Conquer

Bachman, Katy; Crupi, Anthony
June 2005
MediaWeek;6/20/2005, Vol. 15 Issue 25, p5
Trade Publication
Deals with the proposed split of the divisions of mass media company, Viacom. Benefits of exploring the youth market for Viacom; Growth of Viacom's cable television units, MTV and Nickelodeon; Significance of Infinity, the radio broadcasting unit, to Viacom's business.


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