Gifts worth giving

Williamson, Julie E.
June 2005
Pharmaceutical Representative;Jun2005, Vol. 35 Issue 6, p28
The article focuses on the medical gifts like engraved stethoscopes that are a nice way to show appreciation while remaining Parma-compliant. As with many other voluntary guidance documents, some contend that the PhRMA code - which supports the acceptable gilt guidelines set forth by the Chicago, Illinois-based American Medical Association - contains gray-area content that may leave some of the guidelines open to interpretation and may also leave pharmaceutical companies and sales reps open to potentially bad decisions. Fortunately, a number of reputable companies specialize in providing medically relevant, PhRMA-compliant products, making it easier for drug manufacturers to get the most appropriate and appreciated items into the hands of their sales representatives.


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