Remember your PAL

Brody, Marjorie
June 2005
Pharmaceutical Representative;Jun2005, Vol. 35 Issue 6, p25
The article presents advice for a pharmaceutical sales representative(reps) on how to succeed in the industry. Smart and successful reps know they must do their homework before visiting their next doctor, pharmacy or hospital, or attending their company's meetings. Sales reps need to remember the PAL--the purpose, audience and logistics--of every presentation they give and every sales contact they make, whether it's a one-on-one meeting with a pharmacist or a full-fledged "dog and pony show" with visual aids to a group of physicians. INSET: PALs for life.


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