Super Moms

Embrey, Alison
June 2005
Convenience Store News;6/20/2005, Vol. 40 Issue 8, p64
Trade Publication
The article reports on the increased focus of convenience store (c-store) retailers on working mothers. Working mothers are an increasing segment of the convenience store market, steadily growing over the last 20 or so years as more and more women enter and remain in the work force after childbirth. The first step in making a c-store a destination for mothers is keeping all elements of the store spic-and-span. Other than gasoline, the most likely product need a c-store can provide typical working mothers are items to fill in the grocery list between supermarket visits.


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