TITLE

Super Moms

AUTHOR(S)
Embrey, Alison
PUB. DATE
June 2005
SOURCE
Convenience Store News;6/20/2005, Vol. 40 Issue 8, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the increased focus of convenience store (c-store) retailers on working mothers. Working mothers are an increasing segment of the convenience store market, steadily growing over the last 20 or so years as more and more women enter and remain in the work force after childbirth. The first step in making a c-store a destination for mothers is keeping all elements of the store spic-and-span. Other than gasoline, the most likely product need a c-store can provide typical working mothers are items to fill in the grocery list between supermarket visits.
ACCESSION #
17474965

 

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