2005 Foodservice Study

Chanil, Debra
June 2005
Convenience Store News;6/20/2005, Vol. 40 Issue 8, p43
Trade Publication
The article reports on a study conducted by the periodical "Convenience Store News," according to which a slow but steady shift has been occurring among convenience store (c-store) food service operators, as more are choosing branded proprietary programs. The study found that unbranded proprietary still leads, but with only 69 percent choosing this method, the gap is closing. Branded proprietary is now the choice of 46 percent of c-store retailers. With a brand name unique to a particular chain, c-store operators are using proprietary branded programs as an opportunity to create an identity that sets them apart in the mind of the customer.


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