Supermarket Savvy

Embrey, Alison
June 2005
Convenience Store News;6/20/2005, Vol. 40 Issue 8, p35
Trade Publication
The article reports that while convenience stores (c-stores) slowly embrace the meal-away-from-home concept, grocery stores have taken a commanding lead in home meal replacement. Chains like Wegmans Food Markets Inc. and Whole Foods Market Inc. have set a daunting pace for the ready-made-meals industry, with full staffs of chefs and apprentices shelling out gourmet dishes by the droves. Because of space limitations, c-stores often have to rely on a narrower assortment of home meal solutions. If executed right, however, home meal replacement not only offers convenience to consumers, it also offers a draw to make a chain's food service offering a destination and brand differentiator from the c-store across the street.


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