Wake Up and Smell the Energy

June 2005
Convenience Store News;6/20/2005, Vol. 40 Issue 8, p22
Trade Publication
The article presents information on energy products. PepsiCo Inc.'s Gatorade sports beverage brand pumps up the energy with new Gatorade Endurance Formula, a specialized sports drink with a blend of electrolytes designed to meet the needs of training athletes. Using the African herb yohimbe, XStream Beverage Network is giving its customers a lift with its Yohimbe Energy Drink. Yohimbe Energy Drink is available in 8.4-ounce cans and comes in a 24-count case. After introducing a new 12-ounce can size in January 2005, Wild Buzz Energy Drink from Big Brands LLC has added new flavors to its product line.


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