TITLE

Fat Discrimination

AUTHOR(S)
Master, Melissa
PUB. DATE
June 2005
SOURCE
Convenience Store News;6/20/2005, Vol. 40 Issue 8, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a study from Rice University which shows that sales clerks act unfriendly, neglect to smile, avoid eye contact and end interactions prematurely when dealing with overweight customers. Rice University undergraduates of normal weight went into stores in a large Houston shopping mall and interacted with sales clerks. Observers recorded their interactions with the sales staff. The researchers also used questionnaires to survey actual obese consumers. When these shoppers perceived discrimination, they spent less time and money in the store than they had intended to, and they were less inclined to return.
ACCESSION #
17474948

 

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