TITLE

ON THE Front Line

AUTHOR(S)
Czinkota, Michael R.; Knight, Gary A.
PUB. DATE
May 2005
SOURCE
Marketing Management;May/Jun2005, Vol. 14 Issue 3, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
As policy makers strive to make the world safer, terrorism's indirect effects on business will keep growing. Marketers need to be at the forefront of this struggle through their proximity to the market, ability to flexibly respond to shifting conditions, and capacity to understand and bridge the cultural divides that often form significant obstacles in successfully combating terrorism.
ACCESSION #
17470515

 

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