Search Committee Report: Marketing Science--A Strong Franchise with a Bright Future

Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; Staelin, Richard
January 2002
Marketing Science;Winter2002, Vol. 21 Issue 1, preceding p1
Academic Journal
The article reports that on October 4, 2001, the search committee recommended to the INFORMS Publication Committee that Steven M. Shugan of the University of Florida should be appointed Editor-in-Chief of the journal "Marketing Science," for a three-year term. He is well-known in marketing science, with significant, well-referenced publications in a variety of areas of marketing science. Steve has a number of creative ideas about building on the journal's core strengths to expand its reach and enhance its impact. The journal also has historic strengths in the management sciences, the behavioral sciences, and applied problem solutions, although many hoped for more papers in these areas. Choosing from so many excellent candidates was both a pleasure and a challenge. The new editor should understand the different philosophies of science, understand the trade-offs inherent in the relative definitions of right, and be able to strike a balance. The Advisory Board has made it possible for the editor to focus on absolute quality and contribution.


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