Multi-Splatform trends at MIPTV

June 2005
License! Europe;Jun/Jul2005, p12
Reports on British television producers' plans to build the awareness of children's shows among the target audience over and above the broadcast slot. Improvement of the chances of success for the licensing program; Use of the 'Multi Spatform' approach which is the spreading of a property across a variety of platforms which are all linked to generate a sense of self-discovery; Development of a television series with music as the driver such as Cookie Jar's colorful show called Doodlebops.


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