TITLE

Reinventing The Home Store

AUTHOR(S)
Sloan, Carole
PUB. DATE
June 2005
SOURCE
Home Textiles Today;6/27/2005, Vol. 26 Issue 41, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on how to equate a merchandise assortment for the much more upscale Macy's West with the more mainstream former Goldsmith's/Lazarus/ Rich's division still is a challenge. Advertising issues apparently have been even more challenging than merchandise. The Home Store concept requires country-wide approaches for all marketing and advertising, a situation that severely impacts the major contribution that the home store gives to the five individual divisions of Macy's Home Store. Each division has its local events tied into specific area activities, as well as activities that are factored into a store-wide performance.
ACCESSION #
17464788

 

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