Reinventing The Home Store

Sloan, Carole
June 2005
Home Textiles Today;6/27/2005, Vol. 26 Issue 41, p18
Trade Publication
The article focuses on how to equate a merchandise assortment for the much more upscale Macy's West with the more mainstream former Goldsmith's/Lazarus/ Rich's division still is a challenge. Advertising issues apparently have been even more challenging than merchandise. The Home Store concept requires country-wide approaches for all marketing and advertising, a situation that severely impacts the major contribution that the home store gives to the five individual divisions of Macy's Home Store. Each division has its local events tied into specific area activities, as well as activities that are factored into a store-wide performance.


Related Articles

  • MACY'S TRANSLATIONS.  // Advertising Age;12/16/1996, Vol. 67 Issue 51, p46 

    Features an advertisement for Macy's West.

  • WEST COAST.  // DNR: Daily News Record;8/21/2000, Vol. 30 Issue 98, p48 

    The article discusses business casual merchandising strategies for U.S. West Coast department stores. In California stores like Neiman Marcus, the men's wear environment has been renovated with brighter lighting, a full-service bar, and a television screen which shows the European men's wear...

  • Spring at Macy's West: Dressed to the nines. Lockwood, Lisa // WWD: Women's Wear Daily;3/3/1995, Vol. 169 Issue 42, p8 

    Reports on Macy's West/Bullock's spring advertising campaign. Hiring of nine fashion photographers to interpret the season's trends; Campaign title; Features of the print and point-of-purchase ad.

  • Mettler made new chief at Macy's West.  // Home Textiles Today;5/6/2002, Vol. 23 Issue 35, p2 

    Reports on the promotion of Robert Mettler as chairman and chief executive officer of the Macy's West Division of Federated Department Stores in Los Angeles, California. Career background; Job description of Mettler; Emphasis of Mettler on product differentiation.

  • Macy's West eyes more home store expansion. Sloan, Carole // Home Textiles Today;11/27/2000, Vol. 22 Issue 13, p1 

    Reports on the interest of Macy's West in acquiring free-standing home store sites. Approaches in the presentation of home furnishings used at Macy's home store which opened in South Coast Plaza in California in September 2000.

  • Kris Deaton Returns to Macy's West.  // Home Textiles Today;11/13/2006, Vol. 27 Issue 42, p2 

    The article reports that Kris Deaton has left the Macy's Home Store in New York City to rejoin Macy's West in San Francisco, California. Deaton will be responsible for business development activities for the home store in Macy's West. Ron Ota succeeds Deaton as vice president of luxury bedding....

  • Macy's Targets Hispanic Women. Lipin, David // Adweek Western Edition;03/27/2000, Vol. 50 Issue 13, p5 

    Unveils the television advertising campaign created by Enlace Communications company for Macy's West company. Market focus of the campaign; Concept of the campaign.

  • F.Y.I.  // Advertising Age;5/26/1997, Vol. 68 Issue 21, p48 

    The article presents information on recent developments in the field of advertising. Advertising agency Macy's West has brought its television creative department back in-house after two years at Citron Haligman Bedecarre, an agency in San Francisco, California. Spending was estimated at 10...

  • Macy's goes west with brand effort. Cuneo, Alice Z. // Advertising Age;3/12/2001, Vol. 72 Issue 11, p4 

    The article focuses on Macy's West Coast division's branding effort called "More you". The campaign is based on strategy developed by WPP Group's Landor Associates. Branding spots and spots promoting sales are part of a campaign that will include print, bus and outdoor executions. Macy's West...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics