Susie Coelho Brings Her Style to Mervyn's

June 2005
Home Textiles Today;6/27/2005, Vol. 26 Issue 41, p13
Trade Publication
The article reports that Susie Coelho, best-selling author has partnered with Mervyn's Department Stores to design her first collection of casual and modem home under the name "Susie Coelho Style." The line debuts in all stores on August 1 and comprises moderately priced bedding, bath and tabletop goods inspired by Coelho's East Indian and Portuguese heritage and her experiences growing up in England and France. Each collection offers numerous styling options with its array of colors, fabrics, textures and detailing, including embroidery, sequins and ruffles, among other embellishments.


Related Articles

  • Mervyns shoppers identity with style diva.  // Retailing Today;1/8/2007, Vol. 46 Issue 1, p35 

    The article presents information on Susie Coelho, model, restaurateur and home stylist, and her expanding line of home products in Mervyn's Departmental Store. Practicality and style are hallmarks of Coelho's approach, which has become popular among Mervyn's shoppers. This has prompted an...

  • Mervyn's hopeful outlook. Ryan, Thomas J. // WWD: Women's Wear Daily;10/13/1993, Vol. 166 Issue 72, p18 

    Reports on Mervyn's Department Stores' economic conditions. Economic reports to creditors; Women's fashion business as boosting sales; Remerchandising efforts; Shift from basic merchandise to more fashionable and trendy items; Nine percent increase for the 1992 total sales; Merchandising teams'...

  • Mervyn's cross-docking key to cutting costs. Zimmerman, Denise // WWD: Women's Wear Daily;9/17/1997, Vol. 174 Issue 55, p24 

    Reports on Mervyn's expansion of its cross-docking distribution system to its various facilities in the United States. Overview on the cross-docking system; Use of the system at Mervyn's Salt Lake City distribution center to enable the facility to accept shipments of cases and route them...

  • Mervyn's lays out its $200-million plan.  // WWD: Women's Wear Daily;2/6/1996, Vol. 171 Issue 25, p2 

    Reports on the expense reduction program of Mervyn's, a Daytona Hudson Corp. division, including employee layoffs, consolidation of merchandising and slower capital expenditures and store openings. Total number of stores in the United States; Financial problems of Mervyn's; Approximate number...

  • Mervyn's looks to California slant for revival. Tosh, Mark // WWD: Women's Wear Daily;8/2/1995, Vol. 170 Issue 21, p5 

    Reports on Mervyn's plans to stock California-inspired merchandise in all of its stores in 1995. Launching of the format called `Mervyn's California' in July 1995; Selection of sportswear private labels; Opening of two stores in Minneapolis and Saint Paul, Minnesota; Interior decoration of...

  • The top ten. Marlow, Michael // WWD: Women's Wear Daily;10/26/1994, Vol. 168 Issue 82, The Best Stores p10 

    Features the retail stores of Mervyn's. Marketing strategy; Financial performance; Motivation for their sales people; Popularity with consumers; Company history.

  • Mervyn's in Private Label HBA fray. Weisz, Pam // Brandweek;10/2/95, Vol. 36 Issue 37, p16 

    Reports that Mervyn's Department Stores will introduce its Pacifica Produce line of private label bath and body products in the fall of 1995. Other retailers who have launched their own bath and body lines.

  • Mervyn's going back to printing `sale!' signs. Marlow, Michael // WWD: Women's Wear Daily;4/14/1995, Vol. 169 Issue 72, p2 

    Reports on the plans of Mervyn's to reinstitute its aggressive promotional pricing strategy with the use of sale signs. Phaseout of strategy in 1994 in favor of everyday low pricing; Response to poor sales in March 1995.

  • Mervyn's California surfs for Minnesota shoppers. Freeman, Laurie // Discount Store News;8/7/95, Vol. 34 Issue 15, p6 

    Reports on the concept of the new look of Mervyn's California in Minnesota. Sales performance; Marketing strategy; Store advertising.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics