Fred's to Shake Things Up in New Prototype

Corral, Cecile B.
June 2005
Home Textiles Today;6/27/2005, Vol. 26 Issue 41, p6
Trade Publication
The article reports that a new prototype of Fred's Inc. stores that relocates higher margin product offerings to the front of the unit and edits underperforming product categories will begin rolling out this summer. This prototype reflects a combination of two existing prototypes. One that features higher-margin goods at the front of the store with lower-margin product shifted to the back. The other has edited assortments, omitting product categories that aren't producing desired sales and contribution per square foot and replacing them with existing products that have been identified as stronger performers.


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