Burkitt on...global campaigns
Tags: ADVERTISING campaigns; ADVERTISING agencies
Related Articles
- ON THE CAMPAIGN COOCH... WITH JB. Bullmore, Jeremy // Campaign (UK);8/13/2010, Issue 32, p23
In this article, the author presents his advice on various issues related to advertising campaigns in Great Britain including the most valuable quality to advertising agencies and the best communication strategy in the industry.
- ADVERTISING REVIEWS. // Campaign (UK);3/25/2011, Issue 12, p10
The article offers news briefs on advertising in Great Britain in 2011 including Vattenfall's appointment of DDB and IUM to handle its media and advertising accounts, 12 million pounds advertising account granted by Weetabix to Bartle Bogle Hegarty, and Highland Spring's appointment of Story to...
- ONE AD ONE WORLD? Clegg, Alicia // Marketing Week (01419285);06/20/2002, Vol. 25 Issue 25, p51
Assesses the importance of planning for the success of international marketing campaign. Implications of the arrival of global media groups and international advertising agencies to marketers; Ways in which British financial services rethink advertising strategies; Dilemma of international...
- Mitchell Patterson Grime Mitchell signs deal for �1m Baby Bio brief. // Marketing Week (01419285);7/25/2002, Vol. 25 Issue 30, p10
Reports on the appointment of Mitchell Patterson Grime Mitchell to handle the creative business of Baby Bio, the plant food brand owned by pbi Homes & Garden. Agency assigned to continued handling the media planning and buying; Value of the garden and lawn-feed market; Partnership entered by...
- Aussie accents on our tv. McNickel, David // AdMedia;Dec2000, Vol. 15 Issue 11, p45
Comments on campaigns New Zealand produced by advertising agencies in Australia. Criticism of the accents of the actors; Similarity of the production quality to those made by New Zealanders; Impact of the programs on future generations.
- BANG Ron Sneddon on media. // AdMedia;Dec2000, Vol. 15 Issue 11, p59
Comments on the production capabilities of advertising agencies in New Zealand. Commendation for the television program 'Treasure Island'; Success of the Adidas commercial of Saatchi and Saatchi; Criticism of media companies OTW and TVNZ.
- Tony's last word. // Finance Week;6/2/2003, p61
Reports on the campaigns of advertising companies in South Africa. Net#work BBDO's Corsa Lite series; Lowe Bulls's Dulux campaign; HerdBuoys McCann-Erickson's campaign for South African Airways.
- Fear eats the soul. Klahr, Sharon // Advertising Age's Creativity;Jul/Aug98, Vol. 6 Issue 6, p10
Presents information on advertising campaigns by various advertising agencies in the United States. Examination of the campaign done by the advertising agency Wieden and Kennedy/Portland for the Nike company; Details on the campaign by the agency Leo Burnett for the Noxzema company; Objectives...
- Submissions our speciality. // Advertising Age's Creativity;Jul/Aug2000, Vol. 8 Issue 6, p25
No abstract available.
- Asianews. // Advertising Age International;08/09/99, p13
Reports on developments in the advertising industry in Asia as of August 8, 1999. Appointment of ad agency Dentsu by Nissan Motor Co. in Japan; Complaint against Australian ski resort Thredboro's advertising campaign.
