Great and Good

Immelt, Jeffrey R.
May 2005
Leadership Excellence Essentials;May2005, Vol. 22 Issue 5, p17
This article describes the efforts of leaders to create a great and a good company. Great in the sense of tremendous results for investors and for customers, growth and profitability, and good in the sense of connection to the world, adding to the quality of the work force and customers, and the communities. Because profit alone cannot build reputation. The author applies 10 leadership principles to create both a great and a good company. The first five form the foundation of a company, and the last five describe the behaviors of a company. They build on each other to create a healthy culture. According to the first principle strong performers are the best corporate citizens.


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