Leadership Storytelling

Harris, Jack; Barnes, B. Kim
April 2005
Leadership Excellence;Apr2005, Vol. 22 Issue 4, p7
The article focuses on the importance of storytelling in effective leadership. If one is trying to improve conditions at one's company, to rally the troops to work harder and longer, or to communicate a complex idea in a clear and powerful way, the solution is to tell stories. A story creates an indelible message and contains important life lessons. Stories can entertain, teach, delight, frighten, or inspire. They are tools of leadership. Political, religious, military, and business leaders have used stories to inspire others toward right action.


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