Be Transparent

Farriss, Mike
June 2005
Leadership Excellence Essentials;Jun2005, Vol. 22 Issue 6, p19
This article presents experience of the author whose makes cigarettes. His company makes a dangerous product that is addictive and causes serious diseases. Cigarettes cause lung cancer, heart disease, emphysema and other serious diseases. There is no such thing as a safe cigarette. And, with all that is known about cigarettes, some question whether it is possible to market them responsibly at all. The company could keep doing business as usual and risk being put out of business. Or, it could change to more closely align itself with society's expectations of a responsible company. It chose to change the way it does business.


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