Creative Best Spots

Parpis, Eleftheria; Granger, Tony
June 2005
Adweek;6/13/2005, Vol. 46 Issue 24, p26
Trade Publication
The article presents information about various advertisements. Angel Soft and its agency, DDB New York, made a bold move with advertisements capturing often-embarrassing, almost-always hilarious bathroom moments. Aired as coupled 15-second spots, they are snapshots of life in the least-seen room of the house. An advertisement for Las Vegas Convention & Visitors Authority from R&R Partners uses enough awkward pauses and averted glances to show someone's hiding a doozie of a secret. Nike Inc. pays homage to the motion picture, Chariots of Fire with a cinematic advertisement for a new shoe called Free that is supposed to make one feels like one is running barefoot.


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