Robbing the Cradle

Melillo, Wendy
June 2005
Adweek;6/13/2005, Vol. 46 Issue 24, p18
Trade Publication
The article discusses the exposure of infants to television (TV) in the U.S. A recent Kaiser Family Foundation study found that one-quarter of American children under the age of 2 have a TV in their bedroom. What worries the experts is that parents will allow TV to become the universal babysitter. The American Academy of Pediatrics recommends no TV at all for this age group, regardless of content. For toddlers over 2, the academy recommends no more than one hour of TV a day. Some experts say any medium is fine for infants, provided the content is appropriate and the parent is engaged with the child while interacting with the medium.


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