TITLE

Direct-Marketing Pro Leads Y&R Creative

AUTHOR(S)
Solman, Gregory
PUB. DATE
June 2005
SOURCE
Adweek;6/13/2005, Vol. 46 Issue 24, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the appointment of Anthony DiBiase as the executive creative director of Young & Rubicam's (Y&R) Irvine, California office. DiBiase was formerly executive creative director for WPP Group's Wunderman in Irvine. DiBiase has made a shift from the direct marketing field to the world of traditional advertising. Trained as a copywriter at Vickers & Benson in Toronto, DiBiase moved to the direct side early in his career and has been at Wunderman for seven years. Wunderman's success has helped him make his way into Y&R.
ACCESSION #
17432567

 

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