Loomis Agency, Musician Join Hands to Target Christians

Williamson, Richard
June 2005
Adweek;6/13/2005, Vol. 46 Issue 24, p14
Trade Publication
The article reports that Dallas, Texas-based advertising agency Loomis Agency has teamed with gospel musician and hip-hop star Kirk Franklin's Fo Yo Soul Entertainment to create P:19, a "faith-based marketing group" that will handle sponsorships and advertising for major Christian-themed events. Franklin is scheduled to perform at a Christian event called "MegaFest" during August 3-6, 2005 in Atlanta, and P:19 will work on marketing for that and his subsequent record tour in the fall. By creating P:19 with Loomis, Franklin gains an agency that can increase sponsorships for his tours.


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