AOL Building Free Portal To Make Its Content Pay

Morrissey, Brian; Taylor, Catharine P.
June 2005
Adweek;6/13/2005, Vol. 46 Issue 24, p12
Trade Publication
The article reports that American Online Inc. (AOL) is opening up much of its content and services to the outside world in the hope of earning a bigger piece of the expanding online-advertising sector. It is a key goal for the Time Warner unit as its subscriber number's continue to decline. The new AOL Web portal, which will launch in late July, is squarely centered on the growing broadband market, looking to leverage both its own content and increased interest in online video advertising. AOL's move comes as online advertising is surging, growing 26 percent in the first quarter to $2.8 billion, according to figures released by the Interactive Advertising Bureau last week.


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