TITLE

AOL Building Free Portal To Make Its Content Pay

AUTHOR(S)
Morrissey, Brian; Taylor, Catharine P.
PUB. DATE
June 2005
SOURCE
Adweek;6/13/2005, Vol. 46 Issue 24, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that American Online Inc. (AOL) is opening up much of its content and services to the outside world in the hope of earning a bigger piece of the expanding online-advertising sector. It is a key goal for the Time Warner unit as its subscriber number's continue to decline. The new AOL Web portal, which will launch in late July, is squarely centered on the growing broadband market, looking to leverage both its own content and increased interest in online video advertising. AOL's move comes as online advertising is surging, growing 26 percent in the first quarter to $2.8 billion, according to figures released by the Interactive Advertising Bureau last week.
ACCESSION #
17432565

 

Related Articles

  • China's online world ready for great leap in ad opportunities. Dobson, Chris // Media: Asia's Media & Marketing Newspaper;11/18/2005, p17 

    This article explores advertising opportunities the online market of China. The Ad:Tech event in Shanghai, China was by far the largest event of its kind in Asia in the past five years. The representatives of portals, service providers and interactive and advertising agencies, as well as some...

  • Editor's Introduction. Zwass, Vladimir // International Journal of Electronic Commerce;Spring2003, Vol. 7 Issue 3, p5 

    Introduces a series of articles on Internet-enabled electronic commerce (e-commerce), published in the March 2003 issue of the 'International Journal of Electronic Commerce.' Instrument for evaluation of business benefits of e-commerce; Behavior of consumers towards World Wide Web portals;...

  • STREET TALK: READER VIEWS. Faye, David; Riddle Jr., Hugh M.; Higgins, John H.; Barrett, John; Koch, J. Forrest; Shafer, Larry L.; Schulz, Wayne // Accounting Technology;Jun2004, Vol. 20 Issue 5, p6 

    Discusses views concerning factors driving changes in the accounting sector in the United States for the better. Deployment of Web-based business and accounting applications; Bandwidth; Marketing.

  • Are price comparison sites giving us the best deal?  // APC (Bauer Media Group);Jan2008, Vol. 28 Issue 1, p11 

    The article discusses various issues related to the authenticity of price comparison Web sites. A recent poll of 2,010 adults conducted by YouGov found that 45 percent made a buying decision with the help of price comparison sites. However, recent reports imply that they may not be as...

  • Net results.  // Advertising Age;10/4/1999, Vol. 70 Issue 41, p54 

    This section presents the Internet traffic report from Nielsen/NetRatings for the week ended September 26, 1999.

  • Website ready for rocketing demand.  // Computer Weekly;11/8/2005, p10 

    This article reports that the European Space Agency has installed software to enable its web portal to handle the traffic peaks on its site when it reports on major events. The software named Akamai's Edgesuite enables the site to deliver an effective 300 Mbytes a second of data. The site...

  • E-commerce -- tailor made for Africa? Seymour, Richard // African Business;Nov2010, Issue 369, p40 

    The article discusses the suitability of e-commerce for Africa. E-commerce is a system by which goods and services are traded using the Web and mobile networks. There are several Web-based companies, including Google Inc., YouTube, MySpace, Amazon, eBay and Facebook Inc. It is stated that in...

  • How to leverage the Web during a slow economy. Schneck, Penny // Home Accents Today;Aug2008, Vol. 23 Issue 7, p45 

    The article offers information on how to leverage the Web during a slow economy. It states that Web advertising is a very cost effective and has a quantifiable return on investment (ROI). It mentions that the Web can be used to test an advertising program before rolling it out in print or other...

  • In the Hands of Geeks, Web Advertising Actually Works. Kirkpatrick, David // Fortune;4/14/2003, Vol. 147 Issue 7, p388 

    Few things offend me more than the way American society is saturated with advertising.So how is it possible that I'm now starting to celebrate ads on the Internet? I' m not talking about the pop-up ads that make web viewing like swatting flies, but instead the ones that are increasingly showing...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics