TITLE

Teddy Ruxpin Makes His Return

AUTHOR(S)
Zammit, Deanna
PUB. DATE
June 2005
SOURCE
Adweek;6/13/2005, Vol. 46 Issue 24, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that advertising agency Ad Store has been appointed to make an advertising campaign for the brand, Teddy Ruxpin, an animated talking toy. Ad Store will use print advertisements to lure adults and TV to target children. The agency, which won the business without a review, is still developing creative concepts. Ruxpin has enjoyed swift trading on eBay, and 85 percent of adults who owned the toy as kids still recognize the brand. Ruxpin, which debuted as a Worlds of Wonder Inc.'s toy in 1985, is due to relaunch in September.
ACCESSION #
17432563

 

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