Teddy Ruxpin Makes His Return

Zammit, Deanna
June 2005
Adweek;6/13/2005, Vol. 46 Issue 24, p10
Trade Publication
The article reports that advertising agency Ad Store has been appointed to make an advertising campaign for the brand, Teddy Ruxpin, an animated talking toy. Ad Store will use print advertisements to lure adults and TV to target children. The agency, which won the business without a review, is still developing creative concepts. Ruxpin has enjoyed swift trading on eBay, and 85 percent of adults who owned the toy as kids still recognize the brand. Ruxpin, which debuted as a Worlds of Wonder Inc.'s toy in 1985, is due to relaunch in September.


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