Up, up and away

Russo, Tom
June 2005
Daily Variety;6/21/2005, Vol. 287 Issue 57, pA1
Trade Publication
Focuses on the power of superheroes to make huge profits in entertainment licensing. Worldwide licensed retail sales reported by Marvel Enterprises Inc.; Percentage of all entertainment licensing revenue accounted to comics-related licensing; Struggle of comicbook publishers to attract younger readers to boost a stagnant, aging core readership.


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