TITLE

HR managers set to drive through big McMakeover

AUTHOR(S)
Walsh, Jennie
PUB. DATE
October 1998
SOURCE
People Management;10/1/1998, Vol. 4 Issue 19, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the move of McDonald's company to develop a version of employer branding in hope of changing its reputation for low-paid and low-skilled jobs. Required participation from key departments; Theme of the recruitment drives; Incorporation of new training schemes; Creation of employee-customer focus groups.
ACCESSION #
1742478

 

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