HR managers set to drive through big McMakeover

Walsh, Jennie
October 1998
People Management;10/1/1998, Vol. 4 Issue 19, p16
Focuses on the move of McDonald's company to develop a version of employer branding in hope of changing its reputation for low-paid and low-skilled jobs. Required participation from key departments; Theme of the recruitment drives; Incorporation of new training schemes; Creation of employee-customer focus groups.


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