TITLE

Giving Your Guests to the COMPETITION

AUTHOR(S)
Phillips, Dan
PUB. DATE
July 2005
SOURCE
Hospitality Upgrade;Summer2005, p192
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the importance of advertising as a tool to effectively compete in the hospitality industry. Significance of technological innovation to enhance customer service; Inclusion of point of sale mechanism to show local retail with its product and services; Development of advertising campaigns in response to consumer demand.
ACCESSION #
17423647

 

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