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Mason, Bob
October 1998
People Management;10/29/1998, Vol. 4 Issue 21, p46
Describes how a change of corporate culture helped to improve motivation in BT company after it suffered staffing cuts. Comments from Stafford Taylor, managing director; Need for a link between the public image of BT and the internal reality; Attributes that the BT employees developed; Effect of the coaching program led by a team of human resource professionals; Reaction to the company's culture change.


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