TITLE

Forrester reports shift to online ads

AUTHOR(S)
Maddox, Kate
PUB. DATE
June 2005
SOURCE
B to B;6/13/2005, Vol. 90 Issue 7, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article informs that the majority of marketers have plans to increase their online advertising budgets over the next five years as they find the medium more effective than traditional media. A report by Forrester Research, titled "U.S. Online Marketing Forecast, 2005-2010," projects that online advertisement spending will reach $26 billion by 2010, about 8% of total U.S. advertising spending. Last year, online advertising spending in the U.S. totaled $9.6 billion, according to the Interactive Advertising Bureau, representing 6.8% of total U.S. advertisement spending of $141.1 billion, as reported by TNS Media Intelligence. This year, 84% of marketers surveyed said they will increase their online advertisement budgets, Forrester found. The report was based on surveys and interviews with 99 major marketers, 20 vendors and four online portals. About 35% of marketers were business-to-commerce, 29% were business-to-business and 37% market to both audiences.
ACCESSION #
17414567

 

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