TITLE

Lessons From 30 Years Ago

AUTHOR(S)
Carr, Bob
PUB. DATE
June 2005
SOURCE
SGB;Jun2005, Vol. 39 Issue 6, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on several events in the history of the sporting goods industry in the U.S. Challenges faced by sporting goods company W.T. Grant; Role of manufacturers in the promotion of tennis in the 1970s; Efforts of SIA to develop a marketing program to increase the number of skiers.
ACCESSION #
17402680

 

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