Adams, John
June 2005
Bank Technology News;Jun2005, Vol. 18 Issue 6, p41
Trade Publication
This article reports that the mutual-fund firm Dreyfus Corp. finds a new way to achieve personalized communications, upgrade electronic discourse with its customers, and save time and money. New York-based mutual fund giant, which manages more than $200 billion in more than 200 portfolios, deployed an electronic-communication product that helps the firm develop, track and measure the effectiveness of e-mail marketing, in addition to giving consumers the option of being contacted about new products or subscribing to a product that gives them information on potential offerings.


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