Cable's Still Moving, Not Sailing

Moss, Linda
June 2005
Multichannel News;6/20/2005, Vol. 26 Issue 25, p47
Compares advertising deals secured by cable television operators with major programmers in the U.S. Reasons behind the slow cable advertising sales; Impact of the plan of Procter & Gamble to cut its television spending, on cable advertisers.


Related Articles

  • Canada cos. launch Ad on Demand network. Chiasson, Gail; Wentz, Laurel // Advertising Age;4/4/2005, Vol. 76 Issue 14, p20 

    Reports on the plans of TVA Group Inc. and etc.tv to launch the Advertising on Demand Network in the fall of 2005. Benefits of the network for the subscribers of the Illico digital cable service; Factor which may contribute to the success of the network.

  • Commercial instincts. Schley, Stewart // CED;Sep2004, Vol. 30 Issue 9, p20 

    Comments on the origin of the cable advertising business in San Diego, California. Satellite delivery of television signals; Source of programming for cable television companies; Development of cable commercial-insertion technology.

  • Cable Scores Big Gains in Audience, Program Development. Haley, Kathy // Advertising Age;5/19/2003, Vol. 74 Issue 20, pC3 

    The article focuses on the success of cable television in the 2003 to 2004 upfront television advertising season in the U.S. There are strong indications that cable's audience continues to expand rapidly. Cable networks also scored ratings gains in morning afternoon, prime access and late night....

  • Ratings.  // Cable World (10427228);5/19/2003, Vol. 15 Issue 20, p38 

    Presents several charts of basic cable television advertisement-supported programming in the U.S. for the week of May 5 to 11, 2003.

  • Cablers don't get much respect from advertisers. Dempsey, John // Variety;3/28/2005, Vol. 398 Issue 6, p18 

    Focuses on the challenges facing U.S. cable television networks in dealing with television advertisers. Percentage of advertising revenues gained by advertising-supported cable in primetime season; Reasons of advertisers for investing in broadcast television other than cable networks.

  • ROBERT ALTER.  // Broadcasting & Cable;11/17/2003, Vol. 133 Issue 46, p10 

    Profiles Robert H. Alter, former head of the Cabletelevision Advertising Bureau and 2003 Hall of Fame inductee by "Broadcast & Cable." Biographical background; Highlights in his career; Contributions to cabletelevision industry.

  • 96% of cable HHs are reached by ad-supported cable weekly.  // Advertising Age;2/28/1994, Vol. 65 Issue 9, special section pC-3 

    Presents a graphical representation of U.S. households with cable television that were reached by advertising-supported cable weekly from 1985 to 1993.

  • Argentina bans ads on pay TV. Newbery, Charles // Advertising Age;1/5/2004, Vol. 75 Issue 1, p11 

    This article reports on the decision of Argentina's broadcasting regulator to ban commercial breaks during movies on pay TV starting April 1, 2004 due to viewer complaints. The decision would cut 30% to 40% ad revenue for channels such as Cinecanal, Space and TNT. Julio Barbaro, head of the...

  • Let's Get Digital. Arson, Megan L. // Adweek Southeast Edition;9/24/2001, Vol. 22 Issue 39, pSR24 

    Forecasts the performance of the cable television industry in the United States in 2002. Expected increase in the number of cable subscriptions in 2002; Other services offered by cable television; Growth rate of the advertising spending for cable; Information on the programming of several cable...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics