TITLE

E.W. Scripps

PUB. DATE
June 2005
SOURCE
Multichannel News;6/20/2005, Vol. 26 Issue 25, Special Section p7A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the success of Bonnie Barclay, president of the Branding Iron, in coordinating promotion between Scripps' broadcasting outlets and its cable networks. Marketing strategy used by Barclay in promoting Do It Yourself (DIY) cable network; Examples of synergistic promotions of the company across the U.S.; Duties and responsibilities of Barclay; Factors that contributed to the success of the company.
ACCESSION #
17363048

 

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