TITLE

Martha Stewart

PUB. DATE
June 2005
SOURCE
Multichannel News;6/20/2005, Vol. 26 Issue 25, Special Section p6A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the challenges faced by Heidi Diamond, president of Martha Stewart Living Omnimedia Inc. (MLSO), in building the image of MLSO amidst the controversy over her involvement in stock fraud. Factors that helped founder Martha Stewart to succeed in the business; Reasons behind the recovery of the business; Approach used by the network to compete with other television stations.
ACCESSION #
17363010

 

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