TITLE

CBS Network

PUB. DATE
June 2005
SOURCE
Multichannel News;6/20/2005, Vol. 26 Issue 25, Special Section p5A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of executive vice president and creative director Ron Scalera to establish a brand image for CBS Network. Information on the award to be received by the executive for his marketing efforts; Opportunities offered by the promotional campaigns of Scalera to the reality television program "The Amazing Race"; Qualities of Scalera, according to George Schweitzer, president of the CBS Marketing Group.
ACCESSION #
17362975

 

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