TITLE

CNN News Group

PUB. DATE
June 2005
SOURCE
Multichannel News;6/20/2005, Vol. 26 Issue 25, Special Section p5A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the strategy applied by Scot Safon, senior vice president of marketing and promotions of CNN News Group and Andy Mitchell, director of interactive marketing of the company, in promoting the Web site CNN.com. Features of the Web site; Awards given by Promax to Safon and Mitchell; Factor that contributed to the success of their branding efforts.
ACCESSION #
17362967

 

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