TITLE

ABC News

PUB. DATE
June 2005
SOURCE
Multichannel News;6/20/2005, Vol. 26 Issue 25, Special Section p4A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the strategy employed by ABC television network's creative team in launching a promotional campaign for news television programs "Good Morning America" and "World News Tonight." Information on the recipients of the 2005 Promax Brand Builders Award brought by the success of the branding campaigns for the television programs; Details of the team's marketing strategy.
ACCESSION #
17362961

 

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