TITLE

Comcast

PUB. DATE
June 2005
SOURCE
Multichannel News;6/20/2005, Vol. 26 Issue 25, Special Section p2A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the success of Comcast cable television network's video-on-demand (VOD) offering through the efforts of the network team headed by Page Thompson, vice president of marketing of the television network. Increase in buy rates of Comcast after offering free VOD; Marketing strategy employed to promote its VOD service.
ACCESSION #
17362946

 

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