TITLE

Comedy Central

PUB. DATE
June 2005
SOURCE
Multichannel News;6/20/2005, Vol. 26 Issue 25, Special Section p2A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategy applied by Cathy Tankosic, former senior vice president of marketing at Comedy Central television network, to create a new image for the channel. Factors that should be considered in marketing the comedy genre; Information on the promotional and marketing campaigns of the network; Technique in promoting the television program "Crank Yankers."
ACCESSION #
17362937

 

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