National Geographic

June 2005
Multichannel News;6/20/2005, Vol. 26 Issue 25, Special Section p2A
Focuses on the efforts of Steven Schiffman, executive vice president of Marketing and New Media to establish a brand image for the National Geographic Channel. Marketing strategy incorporated by Schiffman into the network's image; Influence of the audience on the development of the network's image and tag line; Factors that contributed to the increase in the network's prime time audience.


Related Articles

  • Ten's new quest. Shoebridge, Neil // BRW;02/23/98, Vol. 20 Issue 6, p46 

    Reports that the Australian television broadcaster, Ten Network has plans to recover its share points in the 16-39 year-old viewing market. Seven and Nine networks attacking Ten's share of the market; Ten's financial future; Statistics on advertising revenue; Ten's success with focusing on the...

  • JD on TV: the year in review.  // Onfilm;Dec2009/Jan2010, Vol. 27 Issue 1, p7 

    The author talks about the performance of the five commercial free-to-air television channels in New Zealand (NZ), when the core schedule is finished until the end of October 2009. He says that TV One suffers 10% decline in audience share, TV2 has performed well in 2009, Prime has seen its...

  • NAT GEO NET GREENLIGHTS 8 SPECIALS. Hibberd, James // Television Week;9/5/2005, Vol. 24 Issue 36, p1 

    Reports on several television programs to be launched on the National Geographic Channel for January 2006. Significance of the shows to the channel according to network president Laureen Ong; Increase in the total viewers of the channel in 2005; Information on the television programs.

  • Asian cable boom: women on top. Stein, Janine // Hollywood Reporter -- International Edition;2/15/2008, Vol. 403 Issue 21, p10 

    The article presents information on newly launched television channels in Asia that are wooing female audiences. According to the United Nationals Population and Vital Statistics Report, Asia has nearly 1.7 billion women and programmers are offering this group greater viewing choices including...

  • HOT HAND WITH 'DEAL' Kissell, Rick // Daily Variety;3/1/2006, Vol. 290 Issue 44, p4 

    The article presents the ratings of television programs from various television networks in the U.S. The rating of programs of NBC declined despite the return of "Deal or No Deal." ABC was able to garner a sizable number of viewers for the season finale of "The Bachelor: Paris." CBS, on the...

  • Nets get a 'CSI' Eyeful. Kissell, Rick // Daily Variety;5/1/2006, Vol. 291 Issue 20, p6 

    The article presents the ratings of various television programs in the U.S. The programs "Survivor," "CSI" and "Without a Trace" of CBS dominate in the ratings. NBC also garner good ratings for its television program "Deal or No Deal." However, the ratings of its other programs like "Las Vegas"...

  • C4 share of impacts gets year-end boost. Barnett, Emma // Media Week;1/15/2008, Issue 1145, p5 

    The article reports that Channel 4 has reduced its 2007 audience share loss with a 4.4 percent increase in impacts in December 2007, year-on-year. In December, Channel 4 share for 16 to 43-year-olds was up 0.6 percent year-on-year, compared to Five's 24.3 percent and ITV's 8.3 percent. However,...

  • Brilliant but Canceled. Horwitch, Lauren; Salomon, Andrew // Back Stage East;8/30/2007, Vol. 48 Issue 35, p4 

    The article discusses the criteria according to which the television programs are renewed for the next season. It is stated that television shows are renewed not according to the quality of the show but on the basis of its viewership ratings. Another criteria stated is that the programs' success...

  • Cable Stretches Lead. Reynolds, Mike // Multichannel News;6/4/2007, Vol. 28 Issue 23, p8 

    The article reports that advertising-supported cable networks increased their share of television-watching households during the primetime slot to 54.0 in the U.S. from September 18, 2006 to May 23, 2007. The lead of cable television over conventional television networks also increased for the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics