Reputation Management

Brissette, Susan
May 2005
Nuclear Plant Journal;May/Jun2005, Vol. 23 Issue 3, p24
Trade Publication
For an industry that prides itself on having intricate plans for every imaginable nuclear scenario, we have to ask ourselves. “Have we done enough planning in the area of reputation management?” For too many years, we've retreated from any perceived attacks from the media or our critics and let them forge our reputation. It's time for nuclear companies to tell their own stories and manage their own reputations. But how do you know if you are successful? Bruce Power has developed a full policy on reputation management and a way to measure how the company is perceived in the eyes of the public, its peers, critics, competitor and governments. This paper will demonstrate the methodology used to calculate reputation and demonstrate the link to strategic communication initiatives aimed at truly adding value to a company's “reputation bottom-line”.


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