TITLE

COI Army recruitment

AUTHOR(S)

Mullen, Jim

PUB. DATE

June 2005

SOURCE

Marketing (00253650);6/2/2005, p30

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article focuses on interactive television (TV) advertising. Interactive TV advertising has come a long way over the past five years. The agencies that have been developing interactive campaigns over the past five years have established what works and what doesn't. The COI's Army recruitment executions are a great example of how to deliver an interactive TV campaign. The introductions use the same footage as the TV campaign, then use simple but effective imagery to take the viewer through the options to find more information.

ACCESSION #

17356171

Tags: INTERACTIVE television;  TELEVISION advertising;  INTERNET television;  INTERACTIVE multimedia;  ADVERTISING;  MARKETING

 

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