TITLE

WACHOVIA PICKS A CONSUMER PRIMER FOR ITS OVERHAUL

PUB. DATE
May 2005
SOURCE
Bank Technology News;May2005, Vol. 18 Issue 5, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the use of Web demonstration strategy in the plan of Wachovia Bank to upgrade its homepage platform in the U.S. Advantage of the strategy in determining the effectiveness of the new site; Plan of the bank to let the customers see the changes and walk through voiceover; Explanation of Tammy Buck, marketing manager of Wachovia, regarding the demonstration works.
ACCESSION #
17353031

 

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