May 2005
Bank Technology News;May2005, Vol. 18 Issue 5, p30
Trade Publication
Focuses on the use of Web demonstration strategy in the plan of Wachovia Bank to upgrade its homepage platform in the U.S. Advantage of the strategy in determining the effectiveness of the new site; Plan of the bank to let the customers see the changes and walk through voiceover; Explanation of Tammy Buck, marketing manager of Wachovia, regarding the demonstration works.


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