Market researchers need to stop acting dumb and sharpen their act

June 2005
Precision Marketing;6/10/2005, Vol. 17 Issue 32, p14
This article discusses issues related to market research. The author says that research is a great profession as bright, challenging people constantly evolving new techniques and technologies, but standing firmly on a foundation of integrity. It's an industry worthy of respect. If clients want pitches from marketers, then they do not really have much choice in the matter. Industry-wide action, especially at a time when business is tough, is an impossibility. If they do not pitch, the outfit next door will. Exhibitions eat up both budgets and effort.


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